It’s been called a franchise before, but it’s been turned into a brand, for better or worse. It’s pimp (CBS/Paramount) wants it to bring home as much money as it can. That doesn’t make it right but Trek is a FOR-PROFIT business enterprise and not a charity. Star Trek hasn’t been about “what Gene wanted” in quite some time and we’ve seen some successful and some not-so-successful results in that time. Television-themed slots are VERY popular and, frankly, it’s about time Star Trek finally caught up to it.
